Why Video Is the #1 Trust Builder for Small Businesses Visual Fluency Is a Must-Have Skill - 89% of business leaders say visual fluency is essential for modern work A customer watched a 12‑second clip of a local baker explaining her process. Before the video, she was just another shop. Afterward, she felt like she knew the person behind the business One tiny video turned a stranger into a loyal customer — that’s the power of trust on camera. From A Video Editor: Rethink How